Marketing to the elderly people involves multiple decision makers. Often the interests of the three parties are different, but all three must be satisfied to make a sale. Aspects of Retirement Home Marketing:
  1. Understand the Community
  2. Appropriate Room Property Configuration and Amenities
  3. Appropriate Pricing
  4. Detailed Competitive Analysis
  5. Targeted Advertising
  6. Promotion
 
The most important value in human resource management is TEAM. Everyone knows that in sports, the greatest TEAM wins. Great teams work together, work hard and make up for each other's mistakes. In our businesses, we strive for TEAM. Critical Success Factors:
  1. Hiring
  2. Quality Operations Manuals
  3. Training
  4. Fair Salaries and Wages
  5. Scheduling
  6. Working Group Organization, Negotiation
 
Operations consists of Hotel Services + Healthcare Management. Hotel services are specialized in retirement homes for people who live there for years, not over-night or for a day or two. Retirement home living is a unique experience, similar to hotel, but distinctly different in many ways. Departments in the home:
  1. Sales
  2. Healhtcare / Nursing
  3. Housekeeping
  4. Food Service
  5. Maintenance
  6. Accounting and Reporting
 
Technology is central to successful well-managed businesses today. But integrating technology into human based systems requires an understanding of not just the technology but the limits of human capability. We are successful technological integrators. Technology Management:
  1. Computers
  2. Operations Systems
  3. Wireless
  4. Telephone
  5. Nurse Call
  6. Fire and Emergency
  7. Backup and Power
  8. Green HVAC